Property Collective
12 min read
How powerful online property listings can help you get more clients
Real estate professionals should never underestimate the potential impact of a powerful listing. Not only does a listing exist to show off a home, it presents a unique opportunity to show off your personal brand as an agent.
Buyers and future sellers make judgements on your marketing skill and sales prowess within moments of viewing your latest listing.
By proxy of a listing alone, real estate agents have the chance to welcome new clients and spark up additional business.
How? It’s twofold:
In modern real estate, transparency is king. Our market is moving at such a pace that the old-fashioned approach of withholding information and limiting the information about a property to 'get the phones ringing' is time-consuming and frustrating.
Modern agents want to make their client's lives easier by giving them access to everything they may need online. This client-friendly and time-sensitive approach does wonders for an agent's reputation, leaving customers feeling empowered and informed.
Forcing clients to scramble for information is disadvantageous for agents and their vendors, especially in a competitive and fast-moving market!
As a vital part of how your brand is represented, ensure your listing best communicates what you intend to achieve – supporting your clients! Start by ensuring your online listings have all the significant details that a buyer would hope to see. You can easily use Relab to add value to your clients by offering in-depth neighbourhood insights like school zones, demographic information and rental estimates.
If you want to take your online listings to the next level and impress future sellers, add:
Offering clear, concise, and honest information upholds your reputation within your community – and in real estate, your reputation is everything. Using the latest property tech is a powerful way to differentiate yourself from the pack.
Once you've captured your audience's eye through your compelling listing, it is time to protect this network!
"In real estate, your network is your net worth."
Relationships with your customers and networks need to be nurtured and maintained to increase their propensity to buy! Therefore, make sure you stay top of mind by delivering helpful, thoughtful and creative their way.
Encourage customers to stay up to date with you via your email newsletter by offering value. For example, use a script at the end of each online advert such as:
"Looking to secure a similar property? Let me help you get a handle on the Auckland market."
or
"Wanting to learn how to sell your home for the best possible price? I can help."
Follow up by emailing them powerful property related content that answers their questions and supports them in their real estate journey. You want to convince your network and the broader community that you're clued up, and the leader in your market.
Later emails could also offer a free appraisal – a more direct offering, once your network starts to get to know you further. Ensure your clients know that with your knowledge and insights, you can offer an accurate understanding of what your property is worth.
The hardest part is getting leads on the hook. But once you've got their details, be sure to uphold a strong relationship with them. Remember, however, it is best to offer quality, not quantity.
Every time you push 'go' on a new online listing, you have an opportunity to impress your community, secure new leads, grow your network, and provide a supportive and seamless client experience. You may have 30 groups interested in a single property – so undoubtedly, there will be disappointed groups who missed out. However, it's your role to ensure you are here to support this network, whatever it takes.
Now that you have their contact details and started to build a rapport with them, it is time to carry a relationship forward.
It's time to turn your online traffic into future and repeat clients!
You might also find these articles helpful:
Starting a Real Estate blog, why you should have one and how do you start one?
5 Super clever strategies for generating more listings in your Real Estate business
5 Key reasons you should be investing in drone technology in Real Estate
Buyers and future sellers make judgements on your marketing skill and sales prowess within moments of viewing your latest listing.
By proxy of a listing alone, real estate agents have the chance to welcome new clients and spark up additional business.
How? It’s twofold:
- By offering clear, concise and honest information. Presentation is everything – from the property, the photography to your listing information and communication.
- By best capitalising on client interest by capturing their contact details for further communications.
Transparency is king
In modern real estate, transparency is king. Our market is moving at such a pace that the old-fashioned approach of withholding information and limiting the information about a property to 'get the phones ringing' is time-consuming and frustrating.
Modern agents want to make their client's lives easier by giving them access to everything they may need online. This client-friendly and time-sensitive approach does wonders for an agent's reputation, leaving customers feeling empowered and informed.
Forcing clients to scramble for information is disadvantageous for agents and their vendors, especially in a competitive and fast-moving market!
Giving the clients what they need to empower decision making
As a vital part of how your brand is represented, ensure your listing best communicates what you intend to achieve – supporting your clients! Start by ensuring your online listings have all the significant details that a buyer would hope to see. You can easily use Relab to add value to your clients by offering in-depth neighbourhood insights like school zones, demographic information and rental estimates.
Top agents include information such as:
- A detailed layout and floor plan of the property, including any unique selling points.
- Regional and city council rates.
- Aerial photography or drone imagery so that clients can get an immediate understanding of the property in relation to its surroundings.
- An outline of the properties potential as a rental or' home and income' if appropriate.
- Clear open-home times/instructions, with work-friendly hours.
- Clear instructions on how to place an offer and due dates.
- As many high-resolution photos or videos as possible of the exterior and interior, ensuring these images truly reflect the property and are not misleading.
- A CTA (call to action) to subscribe to your email newsletter for further listing information.
How to make your Real Estate listings stand out
If you want to take your online listings to the next level and impress future sellers, add:
- 360° Virtual tours, such as Matterport or Parallax Films.
- A downloadable property pack (that requires contact information) gives you a clear understanding of how much genuine interest you have in a property. This gives you a clear idea on how many potential offers you may see on the table. If you notice people have downloaded the documents but not followed through with an offer, you follow up with a phone call to see if they require assistance.
- Additionally, you can offer your vendors some concrete evidence on the interest, above and beyond those who walk the floor at the open home.
- Offer digital tours or meetings via Zoom for those who live out of town. Not everyone can physically make it to an open home, and in the COVID-19 era, there are so many people looking to secure properties despite living elsewhere.
Offering clear, concise, and honest information upholds your reputation within your community – and in real estate, your reputation is everything. Using the latest property tech is a powerful way to differentiate yourself from the pack.
How to capture leads for future sales
Once you've captured your audience's eye through your compelling listing, it is time to protect this network!
"In real estate, your network is your net worth."
Relationships with your customers and networks need to be nurtured and maintained to increase their propensity to buy! Therefore, make sure you stay top of mind by delivering helpful, thoughtful and creative their way.
Encourage customers to stay up to date with you via your email newsletter by offering value. For example, use a script at the end of each online advert such as:
"Looking to secure a similar property? Let me help you get a handle on the Auckland market."
or
"Wanting to learn how to sell your home for the best possible price? I can help."
Follow up by emailing them powerful property related content that answers their questions and supports them in their real estate journey. You want to convince your network and the broader community that you're clued up, and the leader in your market.
Later emails could also offer a free appraisal – a more direct offering, once your network starts to get to know you further. Ensure your clients know that with your knowledge and insights, you can offer an accurate understanding of what your property is worth.
The hardest part is getting leads on the hook. But once you've got their details, be sure to uphold a strong relationship with them. Remember, however, it is best to offer quality, not quantity.
Welcoming new clients through the door
Every time you push 'go' on a new online listing, you have an opportunity to impress your community, secure new leads, grow your network, and provide a supportive and seamless client experience. You may have 30 groups interested in a single property – so undoubtedly, there will be disappointed groups who missed out. However, it's your role to ensure you are here to support this network, whatever it takes.
Now that you have their contact details and started to build a rapport with them, it is time to carry a relationship forward.
It's time to turn your online traffic into future and repeat clients!
You might also find these articles helpful:
Starting a Real Estate blog, why you should have one and how do you start one?
5 Super clever strategies for generating more listings in your Real Estate business
5 Key reasons you should be investing in drone technology in Real Estate
