Property Collective
9 min read
Upskilling for real estate agents - why it’s always a good idea to learn something new
Whether you’ve been a real estate agent for two years or twenty, the concept remains relatively the same - earn trust, communicate regularly, negotiate between buyers and sellers, and build yourself a reputation that will gain referrals.
But it's essential to learn new skills to enhance your offerings as a real estate agent, as taking a proactive approach to improving your abilities is always a move in the right direction.
Here are some ideas on ways to upskill, which will benefit your real estate career.
Social media changes on the regular - so staying on top of new updates in this area should be done once or twice a year (at a minimum). This will allow you to be ahead of the game, or at least in line with what is working right now.
From various trends to greater capabilities and fresh insights, there's always something new in the world of social media. And the good news is that there are plenty of short online courses/webinars available to help you gain the proper knowledge you need to continue your digital success.
Check out this free tool from Hubspot.
The way we sell today is different from what it was ten or so years ago - it's a lot more customer-centric, with a focus on adding value to people's lives before even attempting to 'make a sale'.
From how to capture prospects, move them through the 'sales process' and turn them into a client, it's essential to understand how this has evolved (and continues to change) as it's critical to ensure you're approaching potential customers in the right way.
It can also be beneficial to undertake specific training that targets any aspects you find particularly ‘tricky’ when it comes to selling.
If you're in a big enough market, you could become a specialist in a particular area - like a location or property investment, apartments, or lifestyle blocks. It's about uncovering a niche and becoming that expert in that field, allowing you to appeal directly to that market.
Build your knowledge, share your expertise - and clients will start coming to you!
Not only does video do well online, but it has also been a vital tool of communication throughout the global pandemic when people have had to social distance and isolate at home. But for some reason, when that camera hits record, many of us tend to stutter our way through, even with content we know by heart!
Developing your presentation skills and how to talk to the camera is a great way not only to grow confidence but will provide you with another avenue to market yourself. You can also learn how to DIY - so all you need is a camera phone and stand!
There's always potential to advance your marketing expertise, which can be a really exciting way to add value to your real estate process. Learn about inbound marketing, blogging, and how to understand what the market around you wants - by tapping into this; you'll be able to serve your clients in bigger and better ways.
This doesn't have to be onerous either; you could listen to some leading podcasts or choose a couple of books to help you develop in across one or two areas at a time.
We recommend Seth Godin, Neil Patel, and Marcus Sheridan.
We all know the benefits of staging when it comes to selling a home, but what if you took that next level and picked up a few bonus interior design skills? From understanding how colour alters perceptions to learning ways to hide not-so-great features, there is a tonne of value that you could gain from looking at the science behind the design. And then you can pass it on to your clients too!
So there you have it, a few ideas on ways you could develop your capabilities as a real estate agent - and grow your career while you’re at it. We hope you found it helpful.
Don’t forget to keep checking back here for more real estate content! We’re always doing our best to keep you updated with what you need to know such as these posts here:
How To Market Yourself (And Your Listings) To Get Results During A Property Downturn
12 Creative Real Estate Marketing Ideas To Try In 2022
8 Real Estate Photography Techniques For Successful Listings
But it's essential to learn new skills to enhance your offerings as a real estate agent, as taking a proactive approach to improving your abilities is always a move in the right direction.
Here are some ideas on ways to upskill, which will benefit your real estate career.
Stay up-to-date with social media
Social media changes on the regular - so staying on top of new updates in this area should be done once or twice a year (at a minimum). This will allow you to be ahead of the game, or at least in line with what is working right now.
From various trends to greater capabilities and fresh insights, there's always something new in the world of social media. And the good news is that there are plenty of short online courses/webinars available to help you gain the proper knowledge you need to continue your digital success.
Check out this free tool from Hubspot.
Learn new sales techniques
The way we sell today is different from what it was ten or so years ago - it's a lot more customer-centric, with a focus on adding value to people's lives before even attempting to 'make a sale'.
From how to capture prospects, move them through the 'sales process' and turn them into a client, it's essential to understand how this has evolved (and continues to change) as it's critical to ensure you're approaching potential customers in the right way.
It can also be beneficial to undertake specific training that targets any aspects you find particularly ‘tricky’ when it comes to selling.
Become a specialist
If you're in a big enough market, you could become a specialist in a particular area - like a location or property investment, apartments, or lifestyle blocks. It's about uncovering a niche and becoming that expert in that field, allowing you to appeal directly to that market.
Build your knowledge, share your expertise - and clients will start coming to you!
Understand how to sell yourself on camera
Not only does video do well online, but it has also been a vital tool of communication throughout the global pandemic when people have had to social distance and isolate at home. But for some reason, when that camera hits record, many of us tend to stutter our way through, even with content we know by heart!
Developing your presentation skills and how to talk to the camera is a great way not only to grow confidence but will provide you with another avenue to market yourself. You can also learn how to DIY - so all you need is a camera phone and stand!
Enhance your marketing capabilities
There's always potential to advance your marketing expertise, which can be a really exciting way to add value to your real estate process. Learn about inbound marketing, blogging, and how to understand what the market around you wants - by tapping into this; you'll be able to serve your clients in bigger and better ways.
This doesn't have to be onerous either; you could listen to some leading podcasts or choose a couple of books to help you develop in across one or two areas at a time.
We recommend Seth Godin, Neil Patel, and Marcus Sheridan.
Interior design
We all know the benefits of staging when it comes to selling a home, but what if you took that next level and picked up a few bonus interior design skills? From understanding how colour alters perceptions to learning ways to hide not-so-great features, there is a tonne of value that you could gain from looking at the science behind the design. And then you can pass it on to your clients too!
So there you have it, a few ideas on ways you could develop your capabilities as a real estate agent - and grow your career while you’re at it. We hope you found it helpful.
Don’t forget to keep checking back here for more real estate content! We’re always doing our best to keep you updated with what you need to know such as these posts here:
How To Market Yourself (And Your Listings) To Get Results During A Property Downturn
12 Creative Real Estate Marketing Ideas To Try In 2022
8 Real Estate Photography Techniques For Successful Listings
